Google Adwords has been existing for almost 18 years and throughout the years, it has been consistent in providing useful and relevant ads. But come July 24, 2018, Google Ads will already be replacing Google AdWords. Like the old brand, it will still include the campaigns available today, such as Search, Display, and Video advertising. It is also said that the changes will not have an impact on the performance of your campaign, navigation, and reporting.

So what’s changing?

The new Google Ads is intended to help small business start Smart campaigns, which is also the new default ads experience. Smart campaigns customize Google Ads’ innovation and advertising technology for small business owners–allowing you to create ads in no time and drive real conversions.

But is that all? To help you know more about the new Google Ads and its Smart Campaign, discussed below are the changes that you should anticipate.

Google Ads and the Changes it Brings

New Branding

Along with the new name is the change in logo that will be reflected on the product interface, Help Center, billing documents, and others. But not only that, the URL you use to visit the platform will also reflect the change. From adwords.google.com, you will now have to access ads.google.com. In case of getting support from the Help Center, the new URL to visit would be support.google.com/google-ads.

Better Results

Whether your goal is to get your phone lines busy with customers calling or make your store the go-to-place for your target market to make a purchase, you can expect Google Ads to be working for your goals. It will allow you to fine-tune your ads to achieve the most relevant and valuable results.

Improved Displays

Google Ads is designed to make your products and services stand out in a way that pleases you the most. The platform will put into use images that will make your brand stand out. It plans to launch the Image Picker which is intended to highlight in your ads whatever it is that makes your business unique. It can provide image suggestions and will allow you to upload your own to help you create the best combinations of text and images for your campaign.

Image Source: https://blog.google/

More Effective Ads

With Google Ads, you can expect that your campaign will be visible to customers who are interested in what you offer. These are your targeted web visitors who offer higher chances to make a phone inquiry or store visit, or even engage in an online purchase. This is the aspect of Google Ads’ Smart Campaign that allows your ads to perform 3 times better than usual by putting your ad where it matters–in front of the right audience and at the perfect timing.

The new Google Ads, along with the changes it brings, offers complete advertising options that will allow businesses to connect with their target audiences. It aims to help businesses, big and small, to easily make the most of online advertising so they can still have time to attend to the other demands of running a business.

Google Marketing Live is scheduled on July 10 which intends to introduce more of its new campaigns. You can sign up here to watch the livestream.

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