Alyaka E-Commerce SEO

400% Increase in Site Traffic and Conversion in just 6 Months

In December 25, 2015
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The Client

The client is Alyaka (www.alyaka.com), a fresh destination for discovering niche beauty brands worldwide. They are an online store showcasing and selling high end niche perfume and beauty brands worldwide.

The Challenge

The client came to Micah de Jesus, the CEO of GrowthScout SEO Services in search for a unique and effective E-Commerce SEO solution for their site. The website was fairly new, no SEO work of any type has been done in the past and doesn’t rank within the first ten pages of Google for their preferred keywords, brand terms and other product key phrases. Our goal was specifically attracting more customers to their website, drive conversions, and improve search engine rankings and visibility through E-Commerce SEO.

Our Solutions

Website Audit

We performed website audit from a search engine perspective to assess the factors that hinder the website from ranking.

Extensive Keyword Research

Extensive keyword research was performed to identify the best keywords to target based on web user behaviour and capacity to help the website rank.

On-Page Optimization

After a thorough assessment of the website's weaknesses, we have developed recommendations and implemented them accordingly to optimize the website based on preferred search terms, improve functionality and offer a valuable user experience.

Content Marketing

We have invested valuable time and effort to create well­researched content that offers useful fresh and relevant information for the website's target audience and to make the website the authority when it comes to industry related topics.

Editorial Outreach

Through email blast, we have extended our efforts in promoting our content by connecting with industry related website administrators who may be interested in featuring our content.

Influencer Outreach

To be able to establish a better credibility for the website, we have researched and connected with influential personalities in the industry to establish association and likewise build links with relevant and high­ quality sites.

Google Analytics Setup

Google Analytics was setup to properly track the traffic that's coming to the site and measure website conversion.

Our Results

After 6 months of working on the client’s website, we noticed drastic and consistent improvements to website traffic and conversions up to present. With less than a year of working with us, the site’s conversion and site traffic went up to as much as 400% and continue to show remarkable improvements.

Website Traffic: From 2K visits per month to almost 9k visits per month for the past 3 months!

Revenue: From £1,000 sales per month, it increased to an average of £13,000 revenue for the past 3 months!

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